Jules Montgomery is the creator of Matches Media. She’s scaled multiple businesses through social media strategy and grew her TikTok channel to over 200,000 followers in two months. This entrepreneur and social media expert is a recent grad from the University of Michigan.
Tune in to my conversation with Jules to find out how you can get curious about your career journey on the Find Your Passion Career Podcast!
Jules’ path to TikTok star and social media entrepreneur was in no way direct. She started out studying nursing and eventually attempted to pivot away into pre-med, but neither stuck. These careers didn’t offer Jules an avenue to express her passion, and it was starting to show.
“Working that job that really just did not excite me; I actually dreaded going into work every day. I was working mostly night shifts, my sleep schedule was really off, and I remember that my family came to visit me one weekend and they were like ‘you need to quit this job immediately, you just don’t look good, your apartment’s a mess, and we’ve never seen you like this’. And yeah, I was really struggling, and I did end up quitting pretty quickly after that.”
The draining nature of a bad fit or toxic job can often be so gradual for those stuck in it. Trusted people who are looking out for your best interests, can help you recognize when it’s time to quit.
Carving New Paths
Giving herself permission to quit what originally seemed like the ideal path, Jules could now follow her passion for entrepreneurship.
“It was kind of out of nowhere; I got really addicted to the How I Built This podcast and I heard that Sara Blakely’s episode where she was just like ‘this is not my movie’. She was selling fax machines and she felt like she was trapped in the wrong life, and I was like I feel trapped in the wrong life too, I need a business! So, I started my eCommerce business, scaled it to six figures in about 3 months, and quit my job and I’ve never looked back.”
We don’t need to find a new career or avenue totally on our own. Leaning on inspiring people and listening to the advice of those you admire can make finding a passion and career infinitely easier. Jules highlights how curiosity and drive don’t have to be exclusively internal, and she continued to highlight the merits of seeking out expert ideas.
“This January I started sharing social media tips on TikTok after watching a Gary Vee video where he advised that everyone could grow on social media, especially on TikTok, if they were willing to post enough. So, I immediately started posting three times a day after watching that video.”
She tracked her progress and iterated as she went. Then she pitched herself to brands to help them do the same which was the spark that lit Matches Media. She even caught the attention of Gary Vee’s team!
Tune in to get the full story on Jules. After listening, get curious in your daily life about something big or small, and follow the thread, just like Jules.