FYPC Podcast Ep 4: Sarah Bidnick, VP of Marketing at TodayTix

VP of Marketing, Sarah Bidnick, leads a team in global marketing and communications for TodayTix, the mobile app for last minute theater tickets. In fact, she’s been with the startup since day one in 2013, helping to grow TodayTix to now 13 cities and raise more than $15MM in financing.

TodayTix is on a mission to redefine the way we see theater. You can effortlessly access theatre tickets through the TodayTix app and discover the best shows.

On the podcast Sarah shares a day in the life of a VP of Marketing. She oversees five different departments, leading her teams in go-to market strategy, user acquisition/performance marketing, customer retention and loyalty, and partner marketing and sales strategies. For example, tackling big questions such as: Which cities will TodayTix enter next? How will they improve the app? What’s the best way to present their marketing metrics to their board?

In her role as VP she’s interviewed dozens of emerging professionals. She’s most impressed by applicants involved in experiences that they’re passionate about. “Especially if they are things that they created…on their own or with a small group of people…it shows a lot of initiative and the fact that they’re not afraid to try something new or get involved.”

What can you do to be an ideal candidate? According to Sarah, “Be specific in an interview. When a candidate is a little too vague about why something might interest them…or what motivates them, it can be really difficult to differentiate them from the other candidates. Being much more specific in an interview, which really just means telling stories about yourself.” For example, share what you’re excited about learning or where you see yourself in five years. This is  what makes candidates memorable and distinguishable from the pack.

“I’ve had young people really voice a specific interest or desire to be affiliated with TodayTix in one way or another. And when they’re excited enough about it and willing to show up and try a bunch of different things, then we find a way to fit them in,” said Sarah.

After listening to Sarah, find out how you can be memorable in an interview by telling your story. Then think about something you’ve been involved with, and when you write it down, explain each step of what you did in the project or role. Put yourself in the shoes of someone hearing your story for the very first time, and make it as exciting as possible.

Download my podcast interview with Sarah here on iTunes!

Once you’re inspired by Sarah’s story we would love to read your review. Thanks so much!